Doing It For The Women of Ireland: The Naas Natives Taking Shopping With Your Sisters to a Whole New Level

Depending on your relationship with them, shopping with your sisters can be either a lovely day out or your worst nightmare- they may be skinnier than you, have more money than you or are just a good ole pain in the ‘insert-offensive-noun-here’. Shopping itself can be quite a stressful experience. If you’re working under time constraints, the bags are too heavy and you’re not dressed appropriately for the task at hand, one often comes home shattered and emotionally scarred from a day at the sales. However, a trio of fashionable sisters are here to help. Jennie, Sarah and Grace McGinn, originally from Naas, Co.Kildare, are behind Ireland’s new way to shop online. Their start-up company ‘OPSH’ is a new shopping platform that allows users to build their own personalised high street so that people can shop quicker and smarter across their favourite high street retailers with one check-out. Essentially what they’ve done is, created a virtual Grafton St. They’ve taken an impressive new slant on online retail, one that not only targets the consumer, but creates a competitive location for high street retailers too. The more I read about them, the more they remind me of Hiroshi Mikitani and his Rakuten empire. He started with the same simple idea of creating a virtual marketplace, and a business model based on collaboration and communication. As a woman, sister and a paddy, I’m rooting for these savvy entrepreneurs and their clever business.

McGinn, J. (2014). Surviving The Competition. Available: http://image.ie/Living/Work/Surviving-The-Competition/. Last accessed 06/03/2014.

Donohue, C. (2014). Have You Heard? Shopping Stress Forgotten Thanks To New Online Retailer OPSH. Available: http://www.her.ie/style/have-you-heard-shopping-stress-forgotten-thanks-to-new-online-retailer-opsh/. Last accessed 06/03/2014

The Daily Gloss. (2013). Don't shop, OPSH. Available: http://theglossdaily.com/2013/10/31/dont-shop-opsh/. Last accessed 06/03/2014.

Kenny, R. (2013). Our Distinct Eye On The McGinn Sisters. Available: http://distinctmodelmanagement.com/tag/irish-fashion-opsh/. Last accessed 06/03/2014.