Doing It For The Women of
Ireland: The Naas Natives Taking Shopping With Your Sisters to a Whole New
Level
Depending
on your relationship with them, shopping with your sisters can be either a
lovely day out or your worst nightmare- they may be skinnier than you, have
more money than you or are just a good ole pain in the
‘insert-offensive-noun-here’. Shopping itself can be quite a stressful
experience. If you’re working under time constraints, the bags are too heavy
and you’re not dressed appropriately for the task at hand, one often comes home
shattered and emotionally scarred from a day at the sales. However, a trio of
fashionable sisters are here to help. Jennie, Sarah and Grace McGinn, originally
from Naas, Co.Kildare, are behind Ireland’s new way to shop online. Their
start-up company ‘OPSH’ is a new shopping platform that allows users to build
their own personalised high street so that people can shop quicker and smarter
across their favourite high street retailers with one check-out. Essentially
what they’ve done is, created a virtual Grafton St. They’ve taken an impressive
new slant on online retail, one that not only targets the consumer, but creates
a competitive location for high street retailers too. The more I read about
them, the more they remind me of Hiroshi Mikitani and his Rakuten empire. He
started with the same simple idea of creating a virtual marketplace, and a
business model based on collaboration and communication. As a woman, sister and
a paddy, I’m rooting for these savvy entrepreneurs and their clever business.
McGinn, J. (2014). Surviving The Competition. Available:
http://image.ie/Living/Work/Surviving-The-Competition/. Last accessed
06/03/2014.
Donohue, C. (2014). Have You Heard? Shopping Stress Forgotten
Thanks To New Online Retailer OPSH. Available:
http://www.her.ie/style/have-you-heard-shopping-stress-forgotten-thanks-to-new-online-retailer-opsh/.
Last accessed 06/03/2014
The Daily Gloss. (2013). Don't shop, OPSH. Available:
http://theglossdaily.com/2013/10/31/dont-shop-opsh/. Last accessed 06/03/2014.
Kenny, R. (2013). Our Distinct Eye On The McGinn Sisters. Available:
http://distinctmodelmanagement.com/tag/irish-fashion-opsh/. Last accessed
06/03/2014.
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